A cooperative venture with Curry Anadromous Fishermen, Oregon Department of Fish and Wildlife, People of Central Curry County, and the Knox Family to increase the number of Fall Chinook Salmon in area streams.




This Months Highlited Sponsor (Fisherman Direct and North Coast Lures and Flies)

Fisherman Direct, located in the harbor of Gold Beach, has been serving the community since May of 1997. They have great fresh seafood as well as frozen and canned albacore. They also specialize in custom filleting and fish-smoking. In addition, they sell cooking supplies, marinades, and fish rubs. Fisherman Direct is proud of the fact that they provide fresh fish and have a clean friendly environment for serving customers.

The crew is very supportive of all volunteer groups here in Gold Beach and has generously processed excess hatchery collected salmon for the local food banks.

In addition, during the annual Salmon Derby held in August, Fisherman Direct weighs and fillets the fish caught during the derby for free.

755 Harbor Way, Gold Beach, Oregon




North Country Lures and Flies (NCLAF), located in Florence, OR, is owned and operated by Dean and Pat Hendricks, who take pride in handcrafting their lead free lures and flies. In addition, they offer Eagle Claw rods and reels at reasonable prices.

They are members of the Florence Salmon Trout Enhancement Program and the Siuslaw Watershed Council; Dean is also an ODFW Fishing Instructor and a member of the Ten Mile Bass Club. Both Dean and Pat are members of the Florence Area Humane Society. Their contributions to the community are many. For every lure, rod and reel purchased, a portion of the proceeds is donated to these groups.

Dean offers workshops and seminars to teach adults and kids alike. If your organization is interested in having Dean present a workshop in your area, give him a call at 541-997-7080 or visit them in Florence. In Gold Beach their lures can be purchased at The Rogue Outdoor Store.

North Country Lures & Flies have supported CAF for the past eight years. This year they donated over $2500 in rods, reels and lures for the 2018 CAF Salmon Derby. In addition, NCLAF donated $1500 for scholarship funds for our 3 local high schools ($500 each).CAF thanks Dean and Pat Hendricks for their generosity and their commitment to educating young and old – how to catch fish.

Check out their website and read about how it all began catching the BIG ONE @ www.nclaf.com

 2242 Willow Loop East

Florence, OR 97439