North Country Lures and Flies (NCLAF), located in Florence, OR, is owned and operated by Dean and Pat Hendricks, who take pride in handcrafting their lead free lures and flies. In addition, they offer Eagle Claw rods and reels at reasonable prices.

They are members of the Florence Salmon Trout Enhancement Program and the Siuslaw Watershed Council; Dean is also an ODFW Fishing Instructor and a member of the Ten Mile Bass Club. Both Dean and Pat are members of the Florence Area Humane Society. Their contributions to the community are many. For every lure, rod and reel purchased, a portion of the proceeds is donated to these groups.

Dean offers workshops and seminars to teach adults and kids alike. If your organization is interested in having Dean present a workshop in your area, give him a call at 541-997-7080 or visit them in Florence. In Gold Beach their lures can be purchased at The Rogue Outdoor Store.

North Country Lures & Flies have supported CAF for the past eight years. This year they donated over $2500 in rods, reels and lures for the 2018 CAF Salmon Derby. In addition, NCLAF donated $1500 for scholarship funds for our 3 local high schools ($500 each).CAF thanks Dean and Pat Hendricks for their generosity and their commitment to educating young and old – how to catch fish. Check out their website and read about how it all began catching the BIG ONE @ www.nclaf.com